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Channel Marketing Strategy
LEWISTON, Maine (PRWEB) November 09, 2011
Since adopting Trumpia's SMS marketing solution this year as an integral part of its multi-channel marketing strategy, L-A Harley-Davidson has boosted attendance at its customer appreciation events, furthering brand loyalty and realizing greater sales conversions.
These events include weekly Saturday evening bike nights, including a gathering at a local pub or restaurant during the summer and fall, and monthly, ride-oriented events such as holiday toy drives and chili cook-offs during winter and spring.
L-A Harley-Davidson orchestrates its campaigns using text messaging, radio advertising and Facebook fan page postings. The dealership regularly advertises its events and mobile keyword during its 30-second radio spots. With Maine's largest supply of Harley Davidson bikes, L-A Harley-Davidson also posts deals of the week on its Facebook fan page. In doing so, the business has been able to grow its mobile text marketing database to 1000.
L-A Harley Davidson sends out three-to-five texts per month, resulting in 250 to 350 attendees at each event. By taking advantage of Trumpia's two-way text messaging, L-A Harley-Davidson has also been able to boost customer engagement, earning the trust of people who are able to reply back to the dealership and keep the conversation going.
"While we evaluated a number of mobile text marketing solutions, we chose Trumpia because of its easy-to-use technology and affordable, straightforward pricing structure," said Sara Therrien, marketing manager for L-A Harley-Davidson. "We've been extremely happy with our results including a very strong, 95 percent open rate and a spike in our event attendance, which - in turn - has led to greater customer loyalty and improved sales. Many of our customers have become repeat attendees at our events -- especially when it comes to enjoying the live music of our own L-A Harley rock band."
Added Therrien, "With Trumpia's two-way mobile short codes, we're really able to foster a sense of community among our customers. People feel like they can count on us and that they are a part of our family."
"L-A Harley's results with SMS text and cross-channel messaging is a great example of the power of Trumpia's platform and its ability to enable small businesses everywhere to better harness the most powerful form of marketing - word of mouth," said Derek Rhie, director of sales and support for Trumpia. "At Trumpia, our mission is to provide the tools our users need to connect with their customers in a very personal way and, as a result, realize a significant return on investment."
About Trumpia
Trumpia is the only All-In-One Multi-Channel Marketing and Messaging platform that gives marketers and their customers the greatest level of choice by incorporating SMS and MMS text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpia's multi-channel technology that integrates every popular messaging channel and the most comprehensive set of mobile text marketing features in the industry today. In doing so, Trumpia allows marketers to orchestrate a coordinated cross-channel marketing strategy via a single, web-based system to dramatically increase response rates, brand awareness and return on investment.
